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Ocado sales surge by 21.3% over Christmas

Ocado saw its gross sales surge by 21.3% to £111.1 million in the six weeks to 5 January 2014 as the online grocer benefited from a rush of last-minute shoppers in the week before Christmas.

GENERAL MERCHANDISE

Ocado sales surge by 21.3% over Christmas

Ocado saw its gross sales surge by 21.3% to £111.1 million in the six weeks to 5 January 2014 as the online grocer benefited from a rush of last-minute shoppers in the week before Christmas.

Chief executive Tim Steiner said: “The seven days leading up to Christmas were particularly strong with sales up nearly 29%, and several days of over £5 million of sales, helped by the additional fulfilment capacity that we put in place during 2013.”

Gross sales for the 16 weeks to 1 December 2013 increased by 20.1% to £271 million with average orders per week rising by 19.1% to 151,743. In addition, the average order size edged up 0.8% to £111.6.

Steiner added: "While we are encouraged by this current trading, the retail environment remains both challenging and competitive, with consumer sentiment subdued, and we expect to continue growing broadly in line with, or slightly ahead of, the market."

Ocado said the launch of the Morrisons online grocery service, which is powered by Ocado's online technology platform, had gone well with the first deliveries made on 10 January as planned.

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