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Ocado reports strong Christmas sales

In the seven trading days to Christmas, online grocer Ocado saw gross sales increase by 23.8% to £18.7 million from Christmas 2010.

GENERAL MERCHANDISE

Ocado reports strong Christmas sales

In the four trading weeks to 25 December 2011 customer orders were up 21.8% from 2010 at 450,700 and gross sales grew 16% from to £59 million boosted by strong own label sales.

The group also revealed that its fourth-quarter gross sales were up 10.8% to £198.2 million from £178.9 million in the same period in the previous year. Average orders per week for the 16 week period increased by 13.5% to 113,200.

Commenting on the results, Andrew Bracey, chief financial officer of Ocado, said: "This was encouraging trading for December as a whole and particularly the seven days to Christmas, with sales growth of 23.8%. This was accompanied by good operational performance throughout the trading period."

He added: "In giving guidance for the quarter, we have taken account of likely customer behaviour against the backdrop of the prevailing economic conditions and forecasts; we remain optimistic about continued sales growth and believe Ocado will remain a strong performer in the sector."

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