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Ocado introduces app for Amazon Alexa

Online grocery retailer Ocado has become the first supermarket in the UK to launch an app for the voice-controlled Amazon Alexa.

FOOD & DRINK

Ocado introduces app for Amazon Alexa

Online grocery retailer Ocado has become the first supermarket in the UK to launch an app for the voice-controlled Amazon Alexa.

The Ocado app’s functions will enable customers to add a product to an existing order or basket, find out which products are currently in season and how to include them in recipes, and check an existing order or basket to see if a product has already been added.

They will also be able to keep track of an order by asking “where’s my order?” and confirm the time until an existing order can be amended.

Customers will be able to download the app from this week via their Amazon accounts.

To understand customers’ product preferences, the Ocado technology ecommerce team has built the AI-based Ocado Conversational Service which is able to suggest both appropriate and previously bought items that customers can add to their baskets.

Lawrence Hene, marketing and commercial director at Ocado, said: “Grocery shopping should be quick, easy and convenient. Using voice technology, we’ve made it even easier by developing our new app that will enable our customers to add to their Ocado baskets without lifting a finger.

“Consumer demand for increasingly convenient ways to shop is growing rapidly and we’re excited to be the first supermarket in the UK to offer this technology, making customers’ lives ever easier. Alexa will add any item to your Ocado basket simply by asking her to do so. It’s as easy as that.”

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