Oasis opens new central London flagship store
The store at 12 - 14 Argyll Street W1 has 5,100 sq ft of trading space arranged over two floors which is used to create a feeling of night and day, with moving stage lamps enabling the mood to be changed from day to day and season to season.
In addition to fixed tills, the store features a suite of mobile iPads equipped to handle transactions and also to allow customers to flick through the brand's latest online Lookbook. Oasis said further mobile point of sale innovations will be introduced in the store over the coming months.
Liz Evans, managing director of Oasis, commented: “We’re really proud to be investing in the UK high street with a brand new flagship store which we believe introduces a new kind of shopping experience. The growth in multi-channel – especially internet – retailing means customers are demanding more from physical stores: more excitement, outstanding service and a more personalised experience driven by new technology. We believe our Argyll Street store will lead where others will follow.”
The retailer, which celebrates its 20th anniversary this year, has invested £7 million in its UK store portfolio during the last 18 months.
The new design concept will be rolled out to the Oasis store in Westfield Stratford City, scheduled to open in Spring 2012.
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