Oasis goes mobile
Fashion retailer Oasis has launched a mobile application on the Apple iPhone that enables customers to add items to a shopping basket for purchase on the Oasis website as well as providing them with daily updates on the latest products.The service provides a welter of other features such as allowing customers to receive random suggested items from the latest new products, browse through the current campaign images before clicking though to view all the items to create the 'look', view the latest issue of the Oasis newsletter, and use the store finder to locate their nearest outlet and then use the displayed map to find the selected shop from their current location.
Sharon O'Connor, managing director of Oasis, says: “We are very excited to be launching our new shopping application with iPhone and proud to be the first UK retailer to offer this exclusive service to our customers. Creating an extension of the brand, the new iPhone application allows users to receive up to the minute information on new-in Oasis products with an option to buy as well as locate your nearest Oasis store through a GPS link anywhere in the world — creating the ultimate shopping experience."
An m-commerce capability is also provided and involves taking customers to the checkout page on the main Oasis website where any items they have placed in their basket will be processed as normal.
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