THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
NRF Report: Localised PoS solutions in demand by expanding UK retailers

Retailers are increasingly looking to work with IT firms with international capabilities as they seek to grow their organisations beyond the UK and into new markets including the emerging economies. By Glynn Davis in New York

GENERAL MERCHANDISE

NRF Report: Localised PoS solutions in demand by expanding UK retailers

Retailers are increasingly looking to work with IT firms with international capabilities as they seek to grow their organisations beyond the UK and into new markets including the emerging economies. By Glynn Davis in New York

Internationalisation is such a growing issue for UK retailers that IT firm Cegid is attracting new clients because of the increasingly broad range of countries for which it can provide localised Point-of-Sale (PoS) solutions.

At the National Retail Federation (NRF) Big Show in New York this week Tania Oakey, marketing director of Cegid, highlighted how it had won the business of Ted Baker and recently signed up Barbour because it can provide localised solutions - for fixed and increasingly mobile tills.

This means all the elements specific to each market - including fiscal, legal, CRM, accounting and language requirements - are provided by Cegid. It recently localised its software for use in Sweden and is set to open up in fast-growing markets like Brazil, Russia and Dubai, which retailers are finding increasingly attractive.

"Brazil is a huge local market but it is very complicated with lots of localisation. We want to be one of the first to offer a localised PoS solution in that market. Our key strength is to help UK retailers go overseas. We helped Ted Baker go into Asia," says Oakey.

Such is the demand for the company's localised solutions that she says as much as 80% of the potential new business it is hoping to win will be a result of its international capabilities.

The luxury goods companies in particular are keen to enter new markets like Brazil and other emerging markets, which will likely prove very beneficial for Cegid in the future.

Learn from a top line-up of eminent speakers at the retail Bulletin International Expansion Summit, 26th March 2013.The programme includes George International, Mothercare group, Icon Live, Costa Coffee, Bench International, The Hamleys Group, Austin Reed, Hobbs, Javelin Group, Alliance Boots, Ogone,  Codex Global, Field Fisher Waterhouse. Click here to register now.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019