Notonthehighstreet launches regional campaign
Curated online marketplace Notonthehighstreet.com has launched a cross-channel campaign in the North West of England as it looks to drive customer acquisition in the region.
Throughout September and October, the campaign will highlight the brand’s gifting offer.
Launching across six out-of-home billboard sites in Manchester and Liverpool, the campaign will also include a combination of retail and roadside locations. Additional supporting channel activity, including radio, digital marketing, PR and PPC, will be put in place to help strengthen brand awareness.
Ben Carter, notonthehighstreet.com marketing director, said: “The launch of this campaign marks a milestone in our brand’s journey to date. It is our first ever regional campaign and we have chosen the North West as we know our brand resonates with consumers there.
“It communicates that at the very heart of notonthehighstreet.com is the ambition to offer customers the opportunity to purchase truly unique and creative products for themselves, their friends and families.”
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