Notonthehighstreet launches Christmas campaign
The campaign will debut on Sunday 1 November with a 60 second live TV advert during ITV’s Downton Abbey.
Following the premier spot, TV ads will continue to run throughout November and December supported by a cross-media campaign. This will include radio spot adverts on Heart FM and Classic FM nationwide as well as newslink spots across 250 local commercial stations nationwide.
There will also be a range out-of-home advertising including tube car panels, digital escalator panels and 48 sheets in rail stations nationally for weeks straddling the key Christmas trading period. This will be supported by print in all major fashion titles and newspaper supplements, all of which will be aimed at establishing Notonthehighstreet.com as a key Christmas shopping destination.
There will also be a significant digital element to the campaign, supporting key ATL messaging through display and social channels.
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