Notcutts garden centre signage to be consistent
Notcutts says that is already generating benefits from the signage in its 19 garden centre stores and decided to roll out the system in its restaurants. The labelling solution is designed to provide customers with clear pricing on all food and drink as well as any offers or specials of the day.
Sarah Hyde, Marketing Manager at Notcutts, said, “Most of our garden centres have a restaurant on site and they are extremely popular with our customers. They have become a must-visit part of the trip. The existing signage was not in line with how the brand was being promoted elsewhere in the store and was not consistent across all our restaurants. We tended to produce this centrally through a manual process. We want to deliver a proposition across all restaurants that will ensure the customer has a clear understanding of products available, promotional offers and special events.”
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