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RETAIL NEWS

Nordstrom launches fashion collection with Olivia Palermo

US department store chain Nordstrom has launched a new fashion collection in collaboration with Olivia Palermo.

RETAIL NEWS

Nordstrom launches fashion collection with Olivia Palermo

Available in Nordstrom stores and online from this week, the 'Olivia Palermo + Chelsea28' collection features 32 styles of separates.

The Spring collection includes clothing in signature prints and textured fabrics such as suede, silk and leather, as well as an assortment of premium denim pieces including high rise denim culottes, a retro denim skirt, a four-button blazer and a wide leg jumpsuit.

Palermo partnered with Nordstrom Product Group, the retailer's private label design group, to develop the line for house brand Chelsea28, which focuses on modern feminine fashion at an accessible price level.

She said: “We wanted to create great separates that are elevated and could mix and match easily to create outfits women can wear all year."

The one-year partnership will produce four collections including spring, summer, autumn and holiday.

"The 'Olivia Palermo + Chelsea28' collection reflects how a stylish young woman is dressing today," said Mark Tritton, president of Nordstrom Product Group. "Olivia Palermo is revered around the globe for her style. We know our customers look to her for fashion inspiration, and we saw her consistently on our inspiration boards as well. We think she embodies the Chelsea28 brand perfectly, so it was a very natural choice."

The 'Olivia Palermo + Chelsea28' collection will range in price from $68 to $448, and will be available in 94 Nordstrom locations in the United States, Canada and Puerto Rico, as well as online.

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