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Nordstrom enables customers to shop via Instagram

US department store Nordstrom is partnering with Curalate to launch Like2Buy, a platform that will enable a more seamless shopping experience for its customers through Instagram.

GENERAL MERCHANDISE

Nordstrom enables customers to shop via Instagram

The retailer said Like2Buy will help bridge the gap between its website and Instagram by allowing customers to purchase items featured on the Nordstrom Instagram feed.

When shoppers see an item they are interested in purchasing, they click on the Nordstrom profile name and then click the link on the Nordstrom profile page. The link then takes shoppers to a gallery of Nordstrom’s featured products where they can select and go directly to Nordstrom.com to complete their purchase.

Bryan Galipeau, social media director at Nordstrom, said: “We continue to hear from many of our customers that they want speed and convenience incorporated into all the places they shop – including our social platforms.

“We connect with more than 500,000 customers on Instagram by posting items we hope they find inspirational, beautiful and fun. Like2Buy enhances the experience for customers who want to take the next step and learn more about the great fashion we're featuring, to make a purchase or save items for another time."

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