THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Swedish online fashion brand launches in the UK

Swedish online fashion brand Nelly.com has launched a website for the UK market as it looks to expand its presence in Europe.

GENERAL MERCHANDISE

Swedish online fashion brand launches in the UK

Swedish online fashion brand Nelly.com has launched a website for the UK market as it looks to expand its presence in Europe.

Owned by Nordic e-commerce group CDON, Nelly.com expanded into 20 new markets last September through the launch of the English language  Nelly.com/eu. 

The retailer said it now plans to strengthen its presence in the UK through the opening of a new online store customized for the British market. Some of the enhancements to the shopping experience include the ability to shop in British pounds and locally preferred delivery options. In addition, there will also be technical adaptations of the shop and its underlying systems, as well as investment in marketing and concept development.

Paul Fischbein, president and CEO of CDON Group commented: "The UK launch is an exciting opportunity for us to strengthen our presence in this very interesting market. The UK is Europe’s leading e-retail economy and a market which continues to grow at a high pace.

"We have made substantial investments in the beginning of this year to facilitate the rapid development of a local version of Nelly.com for United Kingdom. This is an investment in infrastructure that we will capitalise on in the future as the it enables us to launch new local versions of Nelly.com on several new markets during the year."

Other online retail brands owned by the CDON Group include BookPlus.fi, Lekmer.com, Heppo.com, Tretti.com and Rum21.se.

The group reported revenues of SEK 3.4 billion for the full year 2011. 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019