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Nordic Bakery and Bread Ahead rise at Seven Dials

Shaftesbury has announced that Scandinavian bakery and coffee shop, Nordic Bakery, is to take a 928 square foot site in London’s Neal Street.

GENERAL MERCHANDISE

Nordic Bakery and Bread Ahead rise at Seven Dials

Shaftesbury has announced that Scandinavian bakery and coffee shop, Nordic Bakery, is to take a 928 square foot site in London’s Neal Street.

In addition, Bread Ahead Bakery has recently opened its second site in London at Seven Dials, with a 520 square foot unit at 1 Monmouth Street.

News of the two new brands follows the opening of a relocated and redesigned 26 Grains café in Seven Dials’ Neal’s Yard this September.

Nordic Bakery’s new site at Seven Dials will be the brand’s fourth in London and part of its ongoing expansion in the capital. The café will serve a range of products based on genuine Nordic recipes and ingredients including smoked fish and its own take on the Finnish cinnamon bun.

Scandinavian influences can also be seen in the brand’s interiors which have been created by an in-house team. The café is due to open by December 2016.

Miisa Mink, co-owner of Nordic Bakery, said: “Our location on the main pedestrian walkway of Neal Street is close to the interconnecting streets of Seven Dials and offers visitors a peaceful place to stop and enjoy a fika or to take away a coffee and lunch.”

Bread Ahead began as a supplier to Borough Market in 2013 and the new shop will be the brand’s second site in London. The new Seven Dials location will offer freshly made filled brioche buns and the brand’s popular doughnuts.

Julia Wilkinson, portfolio & group restaurant strategy executive at Shaftesbury, said: “Nordic Bakery and Bread Ahead are excellent new additions, both passionate about what they do and sure to bring something different to Seven Dials. Together with the investment made in relocating 26 Grains, a homegrown success story for Neal’s Yard, they create a shining example of Shaftesbury’s curation of the area. The exciting cafés and restaurants here complement Seven Dials’ distinctive international fashion and lifestyle offer.”

The arrival of Nordic Bakery and Bread Ahead Bakery are part of the continuing development of Seven Dials’ dining offer in 2016, which has so far seen openings for The Barbary and SaladPride in Neal’s Yard, plus Chick ‘n’ Sours on Earlham Street.

Seven Dials is home to over 150 shops and over 50 cafes. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument.

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