Non-food suffers in sales growth slowdown
On a total basis, sales were up 2.6% against a 3.6% increase in July 2009.
Food sales growth picked up, though the growth was flattered by a smaller gain a year ago.
Clothing sales growth was boosted by clearance deals but footwear was more difficult.
Homewares fell back, with big-ticket items in particular hit by consumer uncertainty over job cuts and income prospects.
Non-food non-store sales (internet, mail-order and phone sales) slowed in July and were 11.3% higher than a year ago, the weakest growth for almost a year.
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