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Non-fashion, Homewares bounce back while fashion remains depressed

Sales figures from BDO Stoy Hayward's High Street Sales Tracker for the week ending 20 September revealed a reasonably successful week for mid-market retailers, with overall like-for-likes up 0.6% compared to last year.

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Non-fashion, Homewares bounce back while fashion remains depressed

Non-fashion: +7.3% Non-fashion retailers enjoyed their best week since June, with the vast majority of stores witnessing positive sales. Retailers with a focus on luxury, outdoor goods and leisure related items posted the strongest results.

Fashion: -1.8% Despite the weak comparisons. sales remained in negative territory, due to the fine weather across much of the UK throughout the week adversely impacting the sale of autumn ranges, as well as a general reduction in the level of promotional activity compared to last year.

Homewares: +3.8% Homewares bounced back following last week’s blip, with demand up in most categories. Cookware and accessories sold strongly, while larger ticket purchases also held-up relatively well.

Non-Store: +41.2% It was another strong week for non-store, with sales continuing to advance in most categories.

Don Williams, Head of Retail at BDO Stoy Hayward, says: “As this week marked the start of the dreadful comparisons post the collapse of Lehman Brothers, these results are a touch disappointing, with fashion stores continuing their downward trend and failing to beat last year’s depressed figures.

However, the picture is not entirely gloomy, given the strong bounce back in non-fashion and homewares. Non-store sales also continue to see strong gains.” he concludes.

Sales this week last year
Sales dropped dramatically this week last year with the collapse of Lehman’s having an immediate impact on demand. Takings decreased across all three sectors with non-fashion (-7.3%), fashion (-7.7%) and homewares (-19.1%) all down sharply.

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