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Non-fashion and homewares see strong growth..

... But fashion continues downward trend

GENERAL MERCHANDISE

Non-fashion and homewares see strong growth..

Non-fashion sales in August rose on the back of solid demand for luxury and leisure goods, while the resurgence in homewares continued, helped by the better housing market, according to the latest edition of the BDO Sto
y Hayward High Street Sales Tracker. However, fashion retailers saw takings drop for the fourth month in a row during August, with like-for-like sales down 2.6 per cent

Overall, like-for-like sales across mid-market retailers fell by 1.4 per cent in August compared to last year.

Don Williams, Head of Retail at BDO Stoy Hayward, said, “These are broadly encouraging results as they suggest the decline in sales is easing. Trade does seem to have finally bottomed out with even home-related sales now appearing to have arrested their decline. However, consumers remain wary of making purchases unless they are discounted heavily. Value is still very much at the forefront of shoppers minds"

Fashion: -2.6%

Fashion retailers saw takings drop for a fourth month in a row during August, with like-for-like sales down 2.6 per cent. It was a pretty quiet week for most stores with trade suffering from a shortage of discounts and lower footfall.

Non-fashion: +1.4%

Non-fashion like-for-likes increased by 1.4 per cent. Luxury and leisure goods were the strongest performing categories. However, there were some signs of an easing of demand across the luxury sector, with the early start to Ramadan perhaps having an impact.

Homewares: +0.4%

The July upturn in homewares continued into August, albeit against weak comparatives, with like-for-likes up 0.4 per cent. Textile and DIY related purchases were strong, while furniture sales were also relatively solid.

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