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Noa Noa upsizes and relocates London store

Danish womenswear brand Noa Noa has relocated its London store to 308 King’s Road.


Noa Noa upsizes and relocates London store

Danish womenswear brand Noa Noa has relocated its London store to 308 King’s Road.

The larger 1,000 square foot shop will stock the brand’s full womenswear range as well as clothing for babies and children under six. There will also be a wholesale showroom in the basement.

Noa Noa has eight stores in the UK and the brand is sold in more than 180 concept stores worldwide.

Founded in 1981 by brothers Harold and Lars Holstein, Noa Noa has expanded to multiple locations across Europe and also has stores in the Faroe Islands and the United Arab Emirates.

Derek Cornelius, part owner and director at Noa Noa, said: “We chose to launch this larger store on the King’s Road because Chelsea is a fantastic location with a vibrant atmosphere. We believe the exquisite style, designs and fabric used by Noa Noa are perfect for the fashionable, discerning and international consumers who shop and live in the close vicinity.”

Hannah Grievson, commercial property manager at Sloane Stanley, added: “Following a collection of flagship openings for international brands including Jane Taylor Millinery to the King’s Road, Noa Noa is another world-recognised brand to add to the retail line-up. Sloane Stanley continues to grow its offer of attractive new fashion boutiques and international flagships that all have a quality and allure to match this highly sought after location.”

Sloane Stanley is one of the oldest landowning estates in London and owns and manages residential and commercial properties on the King’s Road and Fulham Road.

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