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Nixon chooses London for second European store

Nixon, the US watch and accessories brand, has opened its second European store in London’s Newburgh Street.

GENERAL MERCHANDISE

Nixon chooses London for second European store

The move follows the appointment of Philippe Gouzes earlier this year as vice president of sales and general manager for EMEA. As well as opening stores in London and Paris, Gouzes will be expanding the brand’s sales and marketing presence in Germany, France, Spain and Italy.

Like the Nixon Paris store, the London shop features a workshop inspired customization bar where customers can create their own bespoke timepiece.

Nixon chief executive Nick Stowe said: “Europe is a super important market for us and we’ve got great support there amongst consumers and retailers. This new location will help us ground and amplify the brand as we look to grow the business.”  

 

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