Nisa to step up marketing with TV advertising campaign
An advert that was screened earlier this year as part of the retailer’s first ever national TV campaign, will be aired from 12 September to 16 October. The advert was created to increase the footfall in Nisa stores, raise brand awareness and encourage more retailers to join the group.
The company has been developing the Nisa brand over the course of the past eight months with national television and newspaper advertising along with regional radio campaigns.
John Heagney, group symbol director at Nisa, said. “We are very excited to see the television advertisement back on screens this autumn. The timing is perfect as the dark nights are approaching and holidays are over so people will be settling down to watch more television.”
The results of the first television advertisement revealed that 15.4million adults saw the television advert in the first the day with over 39.5million seeing the advertisement overall.
“It is more significant than ever to ensure that Nisa continues to grow as a consumer brand. With over 800 Nisa Symbol Group stores around the country we have a big share of the independent grocery market and need to shout about the benefits of Nisa stores.” Heagney concluded.
The company worked with marketing agency 3Sixteen to help produce the 30 and 10 second advertisements.
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