Nisa to relaunch own-brand Heritage range
Nisa is to relaunch its own-brand Heritage food range this week after completing a major overhaul.
The 1,300 strong Heritage range is currently worth £200 million to Nisa and the convenience retailer hopes to build this to £500 million.
The new range will launch nationwide into 2,500 independent stores on 25 June with a promotional offer of two pies for £1.80 and two packs of mini-pies for £3.
The Heritage range will be followed by an essentials range called Heritage Pantry and a premium range, Heritage Gourmet. The relaunch will be rolled out across categories including fresh meats, produce, cheese and pizzas in the coming months.
Ian Bishop, marketing director of Nisa said: “The new Heritage range creates a new premium brand for the convenience market. We have improved the recipe on every product to offer great quality and value.”
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