Nisa to launch new TV advertising campaign
The campaign, which debuts on 17 September, will feature on both terrestrial and satellite television channels to ensure maximum exposure and attract new shoppers to stores. The company has been able to strategically place the products featured in the 30 and 10 second adverts to specific audience types.
John Heagney, group symbol director commented: "We are delighted to be back on satellite television this autumn. We have made good inroads on terrestrial television and we felt that now, with this being our third TV campaign this year, we would capture a greater audience number and also develop our brand by using popular satellite channels that we know our customers and members watch. The ITV autumn television schedule has begun with great programmes and we are delighted to be broadcasting our advert during high profile television shows."
The advert will run until 21 October during popular television shows such as Daybreak, This Morning as well as the new series of the period drama Downton Abbey.
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