Nisa sees record growth in new members
The buying group recruited 214 new members in the year to 28 February, the highest figure for ten years. This equated to 420 shops and was a 7% increase on the previous year.
Nisa said the increase had been driven by a recruitment campaign which included the launch of a new website as well as trade marketing and TV advertising campaigns.
Andrew J Mouse, Nisa group sales director, commented: "We are extremely pleased to announce such fantastic recruitment figures for the year-to-date. The Nisa sales team has implemented a strong recruitment strategy to help recruit high quality members to the group and everyone at Nisa is committed to ensure independent retailers are offered the most competitive package in the marketplace."
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