Nisa own-label rebrand brings surge in sales
The new range began hitting the shelves in June last year and has seen an incremental increase of £1.4 million in sales compared to the same period last year.
Some of the strongest categories last month were Heritage sausages with a 66% uplift, Heritage cooked meats with a 35% uplift, and poultry with a 33% uplift year-on-year.
Ian Bishop, Nisa marketing director, said: “We are proud of our newly formulated own-label range, with the recent figures proving that the products are flying off the shelves because they are not only full of flavour, but they also stand out with impactful and easy to read packaging.
“Our Heritage ready meals are performing exceptionally well, with the Heritage Chicken Tikka 2 for £5 meal being our number one selling SKU and the Heritage Lasagne and Heritage Cottage Pie 2 for £4.50 being another top-seller. So far we have transformed over 500 lines and by the summer we will have overhauled 300 more lines.”
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