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Nisa own-brand sales up 53% following relaunch

Nisa has reported that its revamped Heritage own label range has resulted in almost a 53% increase in the range’s sales since it was relaunched earlier this year.

GENERAL MERCHANDISE

Nisa own-brand sales up 53% following relaunch

Nisa has reported that its revamped Heritage own label range has resulted in almost a 53% increase in the range’s sales since it was relaunched earlier this year.

Since the first products hit the shelves in June, 400 lines have now been introduced and the business is on track to transform the range to be worth £500 million.

Nisa said the results are reflected in its recent launch of Heritage Gourmet sausages, which have seen sales double compared to the same period last year. In addition, the Heritage Cumberland sausage is now Nisa’s third biggest seller in the category, just behind the Heritage thick pork and thick pork and beef sausages.

Ian Bishop, Nisa marketing director, said: “It’s fantastic to see once again the success of another newly branded Heritage product, which not only looks fantastic but tastes delicious too, and the figures show just how popular they really are.

“In fact, revamping the range is proving so successful we have recently been recognised for our pies and pastries range at the Wholesale Quality Food & Drink awards, winning the pies category for our individual steak pie, and claiming second place in the same category for our individual pork pie.”

The rebrand and reformulation of the Heritage range is being rolled out across all categories including cooked meats, ready meals and bread in the coming months.

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