THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Nisa launches new website to drive engagement

Symbol group Nisa has launched a new consumer website as it looks to drive consumer engagement and increase brand awareness.

GENERAL MERCHANDISE

Nisa launches new website to drive engagement

Created by the Nisa digital team, the website has a new look and feel and also includes new features such as a recipes page, information on Nisa’s new Heritage range and information on its ‘Making a Difference Locally’ charity.

The site also provides Nisa members with the facility to develop their own store page, which is situated on the store locator, allowing them to communicate offers, feed in their social links and communicate their in store offers and facilities locally, to help drive footfall and loyalty.

Nisa said the new site will also enable the group to use more targeted consumer marketing though a better understanding of what Nisa’s customer’s like and share, the competitions they enter and the products they add to their shopping list. The website will also provide more opportunities for suppliers to promote their products to the Nisa shopper.

Etienne Botha, Nisa head of digital, said: “The new website really drives Nisa’s overall strategy of becoming a consumer focussed business. We have worked closely with our partners to create a website which is very impactful in terms of design and provides consumers with the user friendly functionality they want, and all the information they need about Nisa at a click of a button. “The website allows Nisa to lead the way in online and convenience, stand out from its competitors online, and is the first step in Nisa’s online strategy to further improve the platforms through which it communicates. This paves the way for many exciting new initiatives already in the planning stages.”  

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing