Nisa embarks on new partnership with Dobbies
Nisa Retail has signed a deal with Dobbies to support the garden centre chain’s new foodhall strategy across 35 stores.
The business has worked with Dobbies to develop a range of fresh, chilled and frozen products, while helping to dovetail an everyday range of ambient products into the existing premium quality ‘foodie’ items already on sale in Dobbies' foodhalls.
Archie Stewart, head of food at Dobbies, said: “Customers are increasingly shopping for less, more often and so we have created a foodhall offer that caters to this top up shop mission, whilst also maintaining Dobbies uniqueness.
“The Nisa product range has provided Dobbies with a credible breadth of range, while other well-loved brand collaborations such as Booths and Luca’s Ice Cream, and a continued commitment to local suppliers, have helped to differentiate our foodhalls and enhance the shopping experience."
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