Nicole Farhi appoints Joanna Sykes as creative director
Sykes was formerly design director at Aquascutum but left after the company went into administration earlier this year.
She will join Nicole Farhi in September and her first collection will be for Autumn/Winter 2013.
Sykes said: "I am extremely excited at the prospect of joining Nicole Farhi. It is an iconic, British brand with fantastic heritage and enormous potential. I can’t wait to get started."
Prior to her role at Aquascutum, Sykes was head designer for Freda at Matches and has also been a design consultant at Giorgio Armani, Alberta Ferretti and Philosophy.
Commenting on the appointment the brand’s founder Nicole Farhi said Sykes was a "perfect appointment" for the company adding: "Jo brings a fantastic eye for detail, as well as a great understanding of cut, proportion and fabrication."
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