New West End Company launches bespoke app for Londons retail heartland
A new bespoke app has been launched across Londons West End that puts businesses in touch with each other and with essential resources.
Launched by New West End Company, the organisation which represents 600 businesses across Oxford Street, Bond Street and Regent Street, the app allows businesses to communicate instantly with services such as clean teams, welcome ambassadors, security services and shop floor employees, while also providing immediate access to the latest footfall and sales data.
Built around the established Mallcomm platform, the app uses GPS technology to show users where key service providers are and then communicates with them on a real-time basis. The app will also give up-to-the-minute information about job vacancies and internal loyalty programmes.
New West End Company said this is the first time a tool of this kind has been deployed to connect the streets of a major retail destination anywhere in the world.
Steven Medway, New West End Company’s managing director of the trading environment, said: “Our bespoke app is designed to solve many of the operational challenges businesses across the West End face. The ability to communicate together as an area can only help build a stronger offering for the millions of visitors who come every year.
“The sharing of news and events second-by-second will help the area remain at the very forefront of global shopping experiences.”
The app is being introduced across the area in stages, with retailers across Oxford Street being the first to have access to the system. Early next year access will be rolled out to Regent Street retailers, followed by Bond Street later in the year.
Jayne Saunders, store manager at Marks and Spencer Marble Arch, said: “It allows all retailers across the area to connect, share ideas and work together – and that can only work to make our offering to shoppers stronger, more comprehensive and tailor-made to their needs.”
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