New West End Company appoints new chairman
Rogers is the former chief executive of Westminster City Council and the London Development Agency, and more recently was the special advisor to the Mayor of London on regeneration, growth and enterprise. He will take up his new role on 1 July.
Commenting on the appointment, Mayor of London Boris Johnson said: "I’d like to thank Dame Judith Mayhew Jonas for her sterling work at the New West End Company and wish her the very best for the future. I’m delighted that Sir Peter Rogers, who has worked tirelessly for London for many years, has taken the helm. Under his stewardship I have no doubt that the West End will build on its reputation as one of London’s biggest draws for visitors to the capital and as a key driver of our economy.
"Sir Peter brings decades of valuable experience to champion this vitally important part of our city and I look forward to working with him and his team to ensure that the West End goes from strength to strength."
New West End Company, London's largest retail-led Business Improvement District, said priorities for the next five years will include driving footfall and sales, focusing on high net-worth visitors, making improvements to Oxford Street , and maintaining a welcoming and safe environment throughout the shopping district.
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