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New vision revealed for Hull's Humber Street

A new vision for Humber Street in Hull’s Fruit Market has been revealed as part of an £80 million rejuvenation of the city centre’s waterside being led by Wykeland Group and Beal Homes in partnership with Hull City Council ahead of Hull’s year as UK City of Culture in 2017.

SHOPPING CENTRES & RETAIL PARKS

New vision revealed for Hull's Humber Street

A new vision for Humber Street in Hull’s Fruit Market has been revealed as part of an £80 million rejuvenation of the city centre’s waterside being led by Wykeland Group and Beal Homes in partnership with Hull City Council ahead of Hull’s year as UK City of Culture in 2017.

Humber Street will be the retail and leisure focal point of the Fruit Market with a variety of retail and leisure units, ranging in size from 400 square feet to 3,000 square feet.

A number of independent and artisan businesses will be complemented by a restored public realm which has been transformed following a £1.5 million investment by Hull City Council. Wykeland Beal said the combination will create a distinctive area in the region with a character and atmosphere similar to Seven Dials and Shoreditch in London.

Wykeland Beal is targeting the new units at companies from across the Humber and Yorkshire region, either as start-ups or existing businesses looking to expand. In addition, a series of incubator spaces will be available to help fledgling retail and restaurant ventures to launch and develop, before moving into permanent space on Humber Street as they grow.

Dominic Gibbons, managing director of Wykeland Group, said: “The Fruit Market is an exciting new retail and leisure destination, not just within the context of Hull, but on a regional level. Outside of London, there are very few places that will match its combination of character, vibrancy and the eclectic mix of independent retailers, from fashion businesses to baristas.

“Demand for the available retail and leisure space is already very strong, with some great local and regional brands already committed to, and starting to open in, the Fruit Market.”

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