New study suggests that Britain is becoming a nation of nomadic sharers, streamers and shoppers
EE's 4GEE Mobile Living Index, which included a survey of 1,000 EE customers, found that 71% of those canvassed now shop on their 4G smartphone or tablet, with men three times more likely than women to spend over £200 a month on their mobile.
In addition, one in four admitted to checking social apps more than ten times a day on their 4G smartphone or tablet while one in three said they streamed more video over 4G than they did using 3G, with BBC iPlayer, Netflix and Sky Go the favourite TV services.
The survey also reveals that Facebook, Twitter and Instagram are the UK’s favourite social media apps over 4G.
Fotis Karonis, chief technology officer at EE said: “A large proportion of activity on our 3G network is web browsing. But on 4G customers enjoy traditionally fixed line activities such as shopping, watching movies and catching up with TV on their mobiles. It is a real evolution, with a quarter of our customers now spending more than three hours a day on the mobile internet.
“For the first time in the UK, the amount of data uploaded onto our network has surpassed downloads at major events such as the London Marathon and Baroness Thatcher’s funeral. 4G users are intuitively taking advantage of increased upload speeds. We predict data volumes over social media sites will increase tenfold by 2015.”
EE said that while men were first to adopt 4G in the early months after its launch in the UK, women now make up nearly half of EE’s new 4G customers. The study also found that half of all 4G customers (49%) own tablet devices alongside their smartphones and that 4G users are on average five years younger than 3G users.
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