THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

HOME  |  BRANDS
New Stoke-on-Trent development to be rebranded City Sentral

The £350 million redevelopment of the old East West precinct in Stoke-on-Trent due for completion in 2015 is to be launched with the new name of City Sentral.

BRANDS

New Stoke-on-Trent development to be rebranded City Sentral

The new 650,000 sq ft shopping centre, developed by Realis Estates, will include  a mix of stores, MSUs, cafés & restaurants, as well as a multi-screen cinema and 80-bed hotel. There will also be a new bus station and parking for 1,000 cars.

Duncan Mathieson, managing director of Realis Estates commented: “These are exciting times for the redevelopment of the East West Centre.   With work on the bus station already underway and negotiations with the key anchor tenants at an advanced stage, we are delighted to be launching our strong new City Sentral branding at BCSC.  It denotes the start of the shift from planning and preparation work on the scheme towards leasing and delivery.  We are hoping to be able to announce the names of the anchor tenants at BCSC – so watch this space.”

The new City Sentral brand, has been designed by London creative agency Underscore. As well as providing a new face for the project, Realis said the name will position the scheme as a central focus for the area, while highlighting the importance of Stoke-on-Trent as a city in its own right.

Mathieson continued: “The use of the ‘S’ in ‘Sentral’ reflects the very nature of the scheme – Stoke-on-Trent as central – while also giving it stand out quality.  This is a project that is at the centre of the city’s ambitious regeneration plans and is also at the heart of a large but highly accessible catchment area of shoppers and visitors.”

 
 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing