New report: sporting goods top of the league at UK shopping centres
The category achieved an increase of 9.5% year-on-year. Menswear and jewellery also performed well with sales growth of 3.9% and 3.4% respectively.
In addition, the company found a rise in consumers eating out at shopping centres, with fast food and restaurant sales increasing by 5.8% and 3.8% respectively. Cafes also performed well with sales growth of 1.5% across the period.
Product categories which showed the greatest decline in sales were electrical, down by 9.8%, and music, books and games, down by 9.7%. Homeware sales fell by 5.9% in the second half of the year, although this was a minor improvement on the 7.2% decline seen in the first half 2015.
Stephen Toal, head of property management research at Savills, said: “Sporting goods retailers enjoyed a stellar year thanks to the rising trend for ‘athleisure’, various celebrity endorsements and a number of significant football kit launches. Looking ahead, retailers will need to keep a close eye on costs when the National Living Wage is introduced in April this year, but those investing in omni-channel and putting the transactional experience first will continue to reap the benefits of increased consumer confidence.”
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