New report reveals results of mapping of retail landscape
The Callcredit 2011 RetailVision report provides a detailed listing of shopper catchments and retail centre revenues across the hierarchy of retail centres in the UK. It covers 16,259 retail centres classified across 26 centre types.
Whilst Manchester and Glasgow came top, the report found that Leicester dropped four places to number ten, whilst Cardiff moved up eleven places to 15 partly helped by the opening of the St David’s development in late 2009. Edinburgh rose three places to eight, breaking into the top ten.
The report also allocated each retailer with a brand tier score to identify whether they were premium retailers, mass +, mass or value, so the top towns for value and top centres for premium could be identified.
Norwich topped the table for the most value stores with Blackpool, which came 88th in the overall revenue league table, taking second place in the value store rankings. Doncaster, Huddersfield and Preston also made it into the top ten for value retail stores, but were all outside the overall top 30 centres by revenue (95, 74 and 55 respectively).
Manchester was top of the premium centres with Oxford Street and Birmingham coming second and third respectively ranked by the number of premium stores.
Chris Duley, director of Callcredit Marketing Solutions commented: “As there have been few major retail developments in the last year or two, it is interesting to see so much movement in the top ten UK retail centres. What’s even more interesting is seeing the smaller centres that feature in the top ten list when looking at value stores. Key insight such as this can really help retailers to identify the best location for their stores, in centres where they know their target customers shop. Choosing the right location is now more important than ever to retailers to ensure they capture market share.”
Email this article to a friend
You need to be logged in to use this feature.
Please log in here