New PR director for Robert Dyas, Ryman and Boux Avenue
Darren Haines has been appointed as the group director of PR for Ryman Stationery, Robert Dyas and Boux Avenue Lingerie.
As well as heading up the public relations and communications for the group, Haines will also be handling the PR for the group’s chairman, long-time Dragons’ Den star Theo Paphitis.
Prior to joining the group, Haines ran his own PR business and previously oversaw UK PR for Paddy Power between 2001 and 2012.
Commenting on the appointment Paphitis said: “I’m delighted to welcome Darren into our team to work across the three brands as we push them ever further into the national consciousness. PR is a powerful tool for business and for us to utilise in the exciting new opportunities ahead of us.”
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