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New names enter top 20 in rankings of 500 major UK retailers in Q3

Eight new names enter the top 20 of the UK’s best performing retail websites compared with only two in Q2, according to the latest results from the quarterly testing of the Retail 500 of top UK online stores. By Glynn Davis

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New names enter top 20 in rankings of 500 major UK retailers in Q3

Eight new names enter the top 20 of the UK’s best performing retail websites compared with only two in Q2, according to the latest results from the quarterly testing of the Retail 500 of top UK online stores. By Glynn Davis

Moss Bros, C&H Fabrics, Tie Rack, Poundland, Velvet Affair, QD Stores, Sleepland Beds and Hein Gericke (UK) all enter the top end of the table for the first time as part of a broad change this quarter. 

This major sweep at the top includes the fall of DFS, from top spot in Q2 to third place this time, as its score slipped to 7.70 out of 10, compared with a very impressive 9.52 last quarter. This provided the opportunity for Anoushka London to grab the top slot with the same score as in Q2 9.37. Following it in second place is Pownall Carpets that moved up one place with its score of 8.02.

The testing of the 500 sites is undertaken by Sitemorse using automated software that, page-by-page reads the first 125 pages of each retailer’s sites to generate a ranked table based on checks to Quality, User Experience, Accessibility, Performance and SEO capability of each of the websites.

Lawrence Shaw, chief executive of Sitemorse, says: “This marks a serious level of change among the top names and highlights that there is a broad mix of retailers now in the top 20 with more than a smattering of operators from the value end of the market. These top slots are certainly not the domain of high-end merchants with big budgets to spend on their websites.”

Among them is Poundland that moved up 48 places to grab 16th spot in the coveted top 20, which follows its rise of 11 places in Q2. The most impressive of the new names is Moss Bros that jumped 106 places into 10th spot with a score of 6.90.

There are some major name retailers pushing for spots in the top 20 as Burberry Group moved up 30 places this quarter into 26th spot and Anya Hindmarch climbed a hefty 305 places into 40th spot.

Among the other big risers this month are: Myvintage.co.uk, up 200 places to 71st spot; Turnbull & Asser up 215 places to 111st spot; and the biggest climber of the month is Timberland (UK) that moves up 279 places to 168th spot in a reversal of some of its dramatic decline in Q2 when it was the worst faller, with a collapse of 308 places.

Taking its un-coveted place this quarter as the biggest faller is Zara UK that declined by a mammoth 379 places to 430th spot. This places it in a lowly position for a retailer whose core customer is young and tech-savvy.

Other prominent laggards in Q3 are Amazon UK that fell 33 places to 435th spot, Disney Store is in 438th spot, Lastminute.com is in 440th spot, Harrods in 444th spot, and propping up the table is Conran Shop Holdings that fell seven places to 449th spot with a score of only 0.92 out of 10.

The final ranked table for Q1 includes only 449 retailers because merchants were excluded from the testing if they used assistive technology such as JavaScript, which breaks the general “rules of accessibility” of internet sites, according to Sitemorse.

To view the results, click here

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