THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
New loyalty scheme launches to boost sales in Guildford town centre

In a bid to drive retail sales and encourage people to spend more leisure time in Guildford, the town’s business improvement district, Experience Guildford, has launched a loyalty card to reward workers based in the town.

GENERAL MERCHANDISE

New loyalty scheme launches to boost sales in Guildford town centre

In a bid to drive retail sales and encourage people to spend more leisure time in Guildford, the town’s business improvement district, Experience Guildford, has launched a loyalty card to reward workers based in the town.

The free card, developed by loyalty marketing specialists Footfall123, has been handed out to all staff working in every retail and leisure business in Guildford town centre. Cardholders are able to present the cards, each of which has its own unique barcode, to businesses within the BID to receive an offer, promotion or discount.

In addition to driving sales and rewarding workers for shopping local, data collected from the use of the cards can be analysed by Experience Guildford to build a clearer picture of the demographical structure of workers in the town as well as their shopping habits. 

*Strategies to identify and develop the loyalty of your customers through building trust and engagement, whilst achieving maximum ROI is the theme of the Retail Bulletin's one day, 4th Customer Loyalty Conference in London on June 12th 2013. It's a great chance to network with your peers in a relaxed, learning environment. Click here for the programme and registration.

The Privilege card introduction comes after Experience Guildford spent over a year consulting with retail and leisure businesses about what improvements could be made within the town centre, which resulted in Guildford becoming a BID.  The Privilege card launched with 14 different offers, including those from McDonald’s, Sunglass Hut, Millie’s Cookies and a number of independent retailers, with discounts of up to 50%.

Kirstie Gattner, project manager for Experience Guildford, explained: "Although it is early days the Privilege card has already been exceptionally well received by businesses in the town centre. We wanted to show that we are working to deliver real improvements within our first few months of being a BID, and this was a great way of giving our BID businesses another platform to shout about how great they are, as well as offering them and their employees another reason to spend time and money in Guildford."

Ben Chesser, founder of Footfall123, added: "Loyalty cards are an ideal way to reward customers for their support and in Experience Guildford’s case also an easy and effective way to track behaviour and use this insight for greater good. Although only in the initial stages of launch, we wish Experience Guildford every success with the scheme."


 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process