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New Look Wilkinson Sword to hit shelves and TV screens in April

Wilkinson Sword is launching a new look this Spring which will be supported by a £4m advertising campaign.

BRANDS

New Look Wilkinson Sword to hit shelves and TV screens in April

Wilkinson Sword is launching a new look this Spring which will be supported by a £4m advertising campaign.

Designed to unify the range and attract new users via increased on shelf stand out, the re-fresh is set to drive both sales and profit margins for retailers.

The new packaging features a new logo, new packaging and various product upgrades across the Quattro systems and premium disposables portfolio. Test results indicate that the design increases in-store visibility of the Wilkinson Sword brand by 30% and appeal amongst consumers rises from 69% to 86%.

With evidence suggesting that the re-fresh increases the ‘family fit’ of the Wilkinson Sword brand, retailers can expect the lead products featured within the ads – Quattro for Women Bikini and Quattro Titanium Precision - to have a strong halo effect on sales of the rest of the portfolio.

Wibke Stoffers, Marketing Manager, Wilkinson Sword, says: “The pack re-fresh will unify our range and maximise its impact on shelf thereby encouraging new consumers to buy into Wilkinson Sword. Coupled with the new ad campaign, the new look is set to strengthen our position in the marketplace and drive increased profits for retailers”.

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