New Look Men chooses Bluewater for first store in the South East
The 4,300 square foot store will be the largest opening for the brand and is situated on the upper Thames Walk, near to the recently upsized Next and forthcoming 40,000 square foot H&M flagship.
New Look Men will stock the brand’s complete range of clothing, accessories and shoes. One of only a handful of New Look’s menswear standalones in the UK, the store design will feature a more masculine ‘look and feel’ using materials and finishes such as blackened raw steel, wired glass with rusted steel, raw and polished concrete, and leather and aged copper details.
Roger Wightman, chief creative officer at New Look, said: “Menswear is a key strategic priority for New Look, and the opening of menswear standalone stores represents a natural next step for us. We are very proud of the improvements made to our offer over the past two years - the opening of menswear standalone stores will allow us to more fully showcase the enhanced quality of our product ranges. Our menswear director, Christopher Englinde, joined us from H&M at the end of 2015, and as a business we are very excited about the prospects of future growth.”
The news follows the recent expansion of a number of other high street fashion brands, at the centre including statement stores from FatFace and Topshop.
Russell Loveland, portfolio director at Land Securities, the co-owner and asset manager of Bluewater, said: “Menswear is a key product category at Bluewater, and so New Look’s standalone menswear store is an ideal addition to our mix. Also, as the only New Look Men store in the region and the largest in the brand’s portfolio, it further increases Bluewater’s appeal as a destination providing a unique range of brands and experiences for guests.”
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