New Look launches new AW16 marketing campaign
High street fashion retailer New Look has launched a new Autumn/Winter promotional campaign online and across more than 600 retail stores in the UK and the Republic of Ireland.
Created by Brass, New Look’s newly appointed shopper and promotional marketing agency, the campaign encourages customers to ‘Shop Styles, Get Prizes’ with £1 million of style prizes to be won.
Aimed at increasing transaction levels, the campaign prompts customers spending £30 or more to photograph their receipt and upload, email or text to receive a promotional code.
The campaign’s in-store POS and promotional website enables customers to enter a competition to win prizes from one of three different prize ‘worlds’ including Fashion, Fun and Getaways. Entrants not winning a main prize walk away with a 25% off voucher.
Nicky Haddow, New Look senior trading manager UK & ROI, said: “Brass impressed us with an innovative digital concept which shows real insight into our target customers shopping habits and behaviours. We believe this proposition will give great stand out for peak trading this year.”
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