New Look launches Channel 4 TV show
New Look has teamed up with Channel 4 to launch the ‘New Look Style the Nation’, TV series to be screened on T4 this summer.
The advertiser-funded programme will celebrate the style and creativity of everyday girls with one lucky fashionista being offered a job as a New Look stylist.
The six week series will be presented by DJ Nick Grimshaw and will feature a ‘Style Panel’, made up of award winning British designer Giles Deacon and New Look Group Creative Director Barbara Horspool. The panel will scour five cities looking for the uber-stylish to compete for the London based stylist job which involves creating hot new looks New Look’s TV, print and online campaigns.
Each week the Style Panel and their celebrity guests will critique the would-be stylists as they compete in a catwalk competition. The winning collection will be decided by T4 viewers in a live vote, with the winners from each region battling it out at a national final.
The show will feature the 2-Screen technology which will allow viewers at home to create their own outfits online, some of which will be modelled in the show.
Giles Deacon, who has previously designed collections for New Look, said: “We’re looking for individuality, creativity and someone with energy and passion. Fashion is all about fun and we want someone who enjoys different trends and isn’t scared to experiment.”
“We are incredibly excited to be working with T4 on this innovative project. Celebrating our customers’ individual sense of style and excitement for fashion has always been at the heart of what we stand for and this programme helps us do just that,” saids Nick Cross, New Look Group Chief Marketing Officer.
The New Look Style the Nation team will be visiting London, Cardiff, Birmingham, Manchester and Glasgow throughout May. The programme will air on T4 from 4 June.
