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New Look launches augmented reality campaign

High street fashion store New Look is using augmented reality in its latest advertising campaign.

BRANDS

New Look launches augmented reality campaign

High street fashion store New Look is using augmented reality in its latest advertising campaign.

Enabled by augmented reality platform Aurasma, the campaign advertising shoes, jeans and women’s clothing gives customers the ability to "scan and shop". The technology is being featured in New Look’s roll fold New Look Minizine which is available in the retailer’s 650 stores as well as in adverts in Look, More and Grazia magazines. In addition, there will be a range of Aurasma-enabled posters on bus stops around the country.

Kathryn Kenny, digital content manager from New Look said: "It’s the first technology that effectively connects our customer’s mobile experience to our presence in store, print ad campaigns, outdoor posters, point of sale and magazines. We’re even looking at integrating Aurasma into our Facebook page, to allow our 1.6 million followers to discover hidden content. This really is the future of fashion marketing, delivering integrated experiences and enabling customers to scan to shop across the marketing mix."

Martina King, managing director of Aurasma added: "It’s fantastic to see New Look integrating Aurasma’s technology as standard across their marketing campaigns. There’s a revolution going on in the way we shop and we’re helping our partners to be right at the heart of it."

 

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