New LinkShare technology provides increased conversion for retailers
LinkShares new feature, Deep Linking Controls, provides retailers with the ability to manage which product-level pages affiliates can create deep links to on their websites.
With ecommerce accelerating again, retailers and affiliates alike are looking for ways to maximise revenue. The Deep Linking Control allows retailers to create deep links to specific product pages, while suppressing others. Deep links often result in higher conversion rates – benefitting both retailers and affiliates. For high-end retailers that have previously been unable to allow deep linking due to manufacturer or licensee compliance requirements, the new controls enable them to monetise LinkShare’s network of quality affiliates while ensuring they are in line with their partner’s restrictions.
When a retailer employs Deep Linking Controls, they are able to create a “blacklist” of internal product pages to which deep links cannot be created. When a specific product page has been blacklisted, the online consumer will simply be directed from the affiliate’s site to the retailer’s home page. The tool allows retailers and affiliates to work together to ensure brand compliance while also improving conversion rates.
Liane Dietrich, MD, LinkShare UK comments: “Deep Linking Controls are all about providing a quality and secure shopping experience for the entire LinkShare network. The tools not only enable retailers and publishers to increase the return on investment of their affiliate campaigns but also improve the online shopping experience for the consumer.”
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