THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
New index launched to measure brands' mobile readiness

A new index has been launched which ranks the world’s most mobile-ready brands.

GENERAL MERCHANDISE

New index launched to measure brands' mobile readiness

A new index has been launched which ranks the world’s most mobile-ready brands.

Working in partnership with Yougov, Ansible, the mobile marketing and technology agency of IPG Mediabrands, assessed brands’ mobile readiness based on five dimensions across both mobile presence and performance.

Over 2,000 brands were surveyed for The MDEX across 15 countries including Argentina, Austria, Australia, Brazil, Canada, Chile, Germany, India, Malaysia, Mexico, Philippines, Singapore, the US, UK and Uruguay. Global brands were defined by large, multinationals that had at least some presence in multiple key markets.

The top performing brand was Facebook, followed by Amazon, 7-Eleven and Hyundai. Other companies in the top ten included Microsoft, Nike, Google, Adidas, OLX and Target.

“The MDEX is a first-of-its-kind study that provides IPG Mediabrands clients with the tools, knowledge and platform insights needed to be at the forefront of mobile,” said Travis Johnson, global chief executive at Ansible. “A dynamic and robust mobile strategy is critical for brands in today’s marketing ecosystem. The MDEX will serve as the cornerstone of our client advisory services and strategic offerings.”

The premise behind the study is to examine how brands have and continue to adapt to the rapid shift in consumer engagement and behaviour. According to MAGNA, the intelligence, investment and innovation unit of IPG Mediabrands, consumers dedicated 33% of their time to mobile devices in 2016, compared with 25% to live TV. By 2021, MAGNA projects that consumers will raise their mobile consumption to 37%, with live TV consumption decreasing to 22%.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process