New format Nisa stores deliver sales increases for retailers
Nisa says it has now converted 50 stores to its new Store of the Future 2 formats and has a further 50 retailers in the process of converting.
The announcement comes seven months after the launch of the first of the new concept stores.
The symbol group said demand to convert to the format has been high both from existing and new members. The roll-out of the new format has been driven by average double digit sales growth for the stores that have converted.
Nisa’s Store of the Future 2 project has categorised the store estate into five key format areas of neighbourhood, high street, small store, forecourt and supermarket. It follows consumer research which examined shopper missions by location and demographics and concluded that stores should not follow a one size fits all model.
Raj Krishan, format and development director at Nisa, said: “We’re delighted with the massive interest we’ve received from retailers keen to adopt the new Store of the Future 2 format.
“The careful planning and research we put in at the start of this project has seen consistent double digit growth in all of the stores that have converted to date and this is driving retailers to make the change. The concept goes back to retailing fundamentals really - giving the customer what they want, where and when they want it.
“In a challenging market, this kind of investment is necessary to ensure stores are fit for the future challenges and meet consumer demand, adding much needed growth.”
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