THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
New figures: London and South East miss out on January footfall growth

New figures have shown that January sale shoppers helped boost retail footfall in every region of the UK apart from London and the South East.

GENERAL MERCHANDISE

New figures: London and South East miss out on January footfall growth

Figures from Ipsos Retail Performance’s Retail Traffic Index, which monitors the number of shoppers entering over 4,000 non-food retail stores across the UK, show that traffic increased by 1.9% in January compared to the same month last year.

This almost matched the 2% gain seen in January 2015 and was also the first year-on-year rise since last July. As expected, footfall was down against December with weekly traffic dropping by 35.1% after the Christmas rush.

Each region in the UK experienced footfall growth in the first week of January due to the busy post-Christmas sales period. Store traffic was 5.9% higher than the same week last year.

However, stores in South East England and London saw a 2.7% decline on last year. In London, this was the sixth consecutive month where year-on-year store footfall fell. Ipsos said the continuing decline could be a result popularity of online and mobile shopping in the city which now accounts for more than a quarter of the UK’s online retail traffic.

Dr Tim Denison, director at Ipsos Retail Performance, said: “It is great to see the year start brightly after December’s disappointing footfall figures.

“January’s footfall is largely shaped by the length of time that the post-Christmas sales remain efficacious. This year, the 6.4% uplift in the final week of 2015 was almost matched in the first week of the New Year when year-on-year growth reached 5.9%.

“Returns and exchanges made before the expiry of gift receipt deadlines definitely boosted footfall that week but the ongoing sales also continued to draw shoppers into the stores.

“The remainder of the month was noticeably quieter, but the general economic conditions that underlie shopping behaviour remain strong so we are expecting year-on-year growth in footfall to continue into February.

“Strong footfall early in the year and the concomitant sales it brings will be welcomed by retailers, given the additional cost burden created by the living wage legislation in April.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing