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Netto ‘Big Price Drop’ products enjoy 50 per cent uplift in sales

Just two weeks after launching its comprehensive price reduction initiative – The Big Price Drop – discount supermarket chain Netto has recorded an uplift in sales of over 50 per cent on the 110 lines included in the initiative across its 195 UK stores

CITY & CORPORATE

Netto ‘Big Price Drop’ products enjoy 50 per cent uplift in sales

Just two weeks after launching its comprehensive price reduction initiative – The Big Price Drop – discount supermarket chain Netto has recorded an uplift in sales of over 50 per cent on the 110 lines included in the initiative across its 195 UK stores

Implemented to reinforce Netto's low price proposition amongst UK consumers, the Big Price Drop has attra
cted new shoppers and increased custom from existing Netto aficionados.

Mike Hinchcliffe, marketing manager for Netto says : “The Big Price Drop is all about lowering prices on the products shoppers buy week in, week out to offer an average saving of 11.6 per cent. This has clear resonance with UK consumers - the uplift in sales on these products proves that shoppers want the unique Netto combination of excellent quality and the very best value for money on their grocery shopping. We've now added another 75 products to the 110 items already included in the Big Price Drop. From big brands to our quality, exclusive own label products, we're driving down costs for the long-term to offer even lower prices every day.”

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