Net-a-Porter launches its own glossy women's magazine
Online fashion retailer Net-a-Porter has launched its own glossy womenÂ’s magazine called Porter.
Published six times a year in both printed and digital formats, Porter will feature articles on fashion, art, culture, beauty and travel. In addition, the digital version will be shoppable, giving readers the ability to buy and find out more about items featured in the magazine.
The first printed issue will be available to buy on newsstands globally from today while a digital version will be available to download from 14 February via Apple Newsstand and Google Play.
Net-a-Porter said the magazine would be produced by a “world-class” team of editors, writers, stylists and photographers under the leadership of editor-in-chief Lucy Yeomans.
Natalie Massenet, Net-a-Porter founder and executive chairman, said: "With the launch of Porter I feel like we have come full circle at The Net-a-Porter Group. The founding idea for this business was about launching a shoppable magazine online, inspired by the incredible glossy magazines we have grown up with. Porter is the fulfilment of many years of thinking and dreaming.”
Tess Macleod-Smith, Porter’s publishing director, added: "The Net-a-Porter Group currently speaks to more than 8.3 million people worldwide, an audience made up of high net worth, well-informed consumers with huge purchasing power and a love of fashion. It's their desire and demand for a global edit that we're answering with the launch of Porter. Our publishing mission is to be world-class leaders in content and commerce, anytime, anywhere and on any platform."
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