Naomi Campbell and Westfield to launch 'Fashion for Relief' pop-up
Naomi CampbellĀs Fashion for Relief Campaign has teamed up with the Westfield London shopping centre on the launch of a pop-up store to help raise awareness of the spread of Ebola.
Due to remain open for a week, the shop will launch on 28 November at Westfield’s The Village with all proceeds going to the cause.
Campbell has called upon designers, brands and celebrities to join her and donate items for purchase at the Fashion for Relief pop-up.
Items purchased will earn shoppers the chance to win one off celebrity item each day in a special Golden Ticket lottery. The Golden Ticket lottery will have special items donated by Campbell and her celebrity friends to be won as exclusive prizes each day.
Campbell said: "I'm thrilled to return to Westfield London to launch the Fashion for Relief pop-up store. Raising awareness for Ebola and educating about its prevention is crucial to help prevent the spread of this deadly disease. We hope the Fashion for Relief store will raise much-needed funds and awareness, whilst offering amazing pieces at accessible prices."
Myf Ryan, Westfield’s director of marketing for UK & Europe, added: “In 2011, Westfield London hosted the first Fashion for Relief pop-up store which raised over £20,000 in one week. This year, the store will be bigger and better with hundreds of designer pieces on sale. We have no doubt it will be a brilliant success.”
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