N .Peal appoints head of retail to drive expansion in UK
Cashmere knitwear retailer N. Peal has appointed Helen Lebedeva to the newly created role of head of retail.
Lebedeva has joined N. Peal from Deckers Outdoor Corporation, the owner of the sheepskin footwear brand UGG Australia, where she helped to launch the European retail arm. Prior to Deckers, Lebedeva worked for seven years with cosmetics and beauty company L’Oréal.
In her new position Lebedeva will be responsible for developing the brand experience across all N. Peal stores and for overseeing further brand expansion in the UK.
This will include the roll out of a new store concept developed by interior designers Amos & Amos across four stores by Spring 2013, as well as the opening of a new store in Knightsbridge.
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